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About Us

The story behind our brand

After a bright and successful global career as Shailendar Chhugani brand, we launched our innovative fashion brand, Aturabi in the year 2020. Aturabi is a perfect representation of today’s young women and their unique and quintessential fashion style. Our international experience and influence are evident in the original designs and finesse of our apparels. Our designs are modern and contemporary, offering a broad gamut of styles to every 20-something woman of today’s fashion conscious generation. Our versatile collection ranges from feminine florals to bold and quirky prints, soothing pastels to bright, striking colours. The blend of sophistication, comfort and quality at the forefront.


Our Story

Three decades of experience and expertise in the global fashion industry and driven by the success and our passion, we decided to add another feather to our cap by venturing into western apparels in India. Today’s women are bold, independent and influential. Inspired by the true grit of these modern women, the idea of Aturabi was planted. Holding on to our determination to cater to these women by offering style and fashion at modest prices, Aturabi took flight in November of 2020.

Our Core Values

  • Creativity – Our designs are created as a powerful expression of the lifestyle of fearless, modern women. We believe in originality and staying true to oneself and these values reflect in each of our unique designs. 
  • Professionalism – We design and manufacture all our apparels at our in-house facilities. We have a strict design policy and stringent quality controls in place.
  • Quality – We ensure our standard of high quality apparels are maintained by paying close attention to details and taking utmost care with the type and quality of fabrics used, to stitching and manufacturing a perfect garment every single time.
  • Trust and reliability – Decades of experience in the fashion industry have earned us our patrons’ trust and faith in our work. We strive to continue earning this trust and reliability in all our ventures.  

Our Strength

  • All our apparels are created from soft, premium fabrics with impeccable quality.
  • Our designs are original and innovative be it modern prints, bold colours or soft feminine details.
  • Each of our apparels are manufactured with care and utmost attention to details.
  • Three decades in this industry have provided us with a thorough and extensive knowledge of the fashion world.

 Our Objectives

  • Using the knowledge and skills acquired over the years, we aim to explore new markets and build our brand by developing high quality, sustainable products by innovations and best use of available resources.
  • Our strategy to widen and expand our brand, thereby generating more work and opportunities and creating employment to a larger number of people motivates us to strive harder in every aspect of our business. 
  • We have adopted fair trade practices for all our businesses and will continue to do so in all our future endeavours. 
  • We are invested and have faith in all that we do, so being true to our beliefs and honest to our customers are our main objectives.

 Production and Our Team

  • Our efficient Design Studio and Manufacturing Units are located at Andheri, a prime location in India’s finance capital, Mumbai.
  • We have a young and extremely talented team of designers that understand today’s generation and market trends. 
  • Our Manufacturing Units consist of fabric sourcing, tailoring, cutting, stitching, pattern making and machine and hand embroidery.
  • We have a stringent quality control in place. With strict protocols, we ensure that all quality standards and conditions are met.